AREA

RED Brokerage needed a new name and look, our process led us to the name AREA Real Estate Advisors, which is not only an acronym for the full name of the company, but speaks to AREA’s ability to connect people to the best spaces and increase value creatively. The brand was transformed from boring to bold with a kinetic logo, language system & graphics that highlight the firm’s dynamic and multifaceted approach. A library of dramatic imagery featuring abstract crops from some of AREA’s properties completed the impactful brand overhaul.

Studio — Design Ranch
Client — AREA Real Estate Advisors
Creative Directors — Ingred Sidie & Michelle Sonderegger
Designer / Art Director—Morgan Stephens
Copywriting — Claire Harrison
Photographer — Kenny Johnson

CA Design Annual 59—Integrated Branding Program, Series