Finefolk Shop + Studio

Branding, Fashion, Graphic Design

Finefolk is high-end clothing boutique by stylist and jewelry designer Leslie Fraley.
Inspired by the high-end craft of the pieces in her shop, the brand merges raw and tactile materials with thoughtful design details and beautiful photography. A sophisticated, beautiful look reminds everyone, “We ar Finefolk.”

Client — Finefolk Shop + Studio (
Studio — Design Ranch (
Creative Directors — Michelle Sonderegger & Ingred Sidie
Designer / Art Director — Morgan Stephens
Copywriter — Claire Harrison
Photographer — Forester Michael (
Stylist — Susan Cannon

Communication Arts, HOW, AAFKC, AIGA, Communication Arts Typography Annual 7
Publications — Gestalten-First Things First!

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