Foot Traffic Brand

Foot Traffic provides socks for people’s passions, vices and everything in between. With a need to stand out from competitors and appeal to consumers, Foot Traffic needed a brand as fun and clever as the socks they make. First, a custom monogram logo was created that’s bold enough to stop traffic! Next was a packaging update with patterning, gloss varnish and playful brand language revealed upon opening the socks. Last stop was the photography. Dramatic strobed lighting with playful props and scenarios highlight the socks, capture the attitude of the new brand, and of course, encourage self-expression! Let your socks do the talking!

Studio — Design Ranch
Client — Foot Traffic
Creative Direction — Ingred Sidie & Michelle Sonderegger
Design / Art Direction — Morgan Stephens & Rachel Roth
Photography — Forester Michael
Styling — Susan Cannon & Morgan Stephens & Rachel Roth
Models — Da-Voncia Hendricks, Stacia Waszil
Portfolio Images — Stuart Heidmann